One of the key restrictions introduced by Russian mining legislation is a complete ban on advertising. This was the reason behind the blocking of the popular crypto exchange aggregator BestChange in February 2025.
So how can crypto exchanges and trading platforms now publish information about their activities without attracting unwanted attention from Roskomnadzor and risking fines or being blocked?
So how can crypto exchanges and trading platforms now publish information about their activities without attracting unwanted attention from Roskomnadzor and risking fines or being blocked?
We recommend following two golden rules:
1. Avoid direct calls to action and mentioning specific platforms (exchanges, trading services, etc.), especially when listing their benefits.
All of this can be seen as an attempt to attract consumer attention, which automatically gives the publication an advertising character. However, this restriction does not apply to your official website or social media accounts when you share information about your own products and services. Here, creativity and SMM are welcome: Roskomnadzor and the Federal Antimonopoly Service (FAS) generally do not consider such content to be advertising.
However, if you post about your partner and highlight “5 reasons to work with them,” the chances of that being classified as advertising are much higher.
According to regulators, what indicates promotional content?
All of this can be seen as an attempt to attract consumer attention, which automatically gives the publication an advertising character. However, this restriction does not apply to your official website or social media accounts when you share information about your own products and services. Here, creativity and SMM are welcome: Roskomnadzor and the Federal Antimonopoly Service (FAS) generally do not consider such content to be advertising.
However, if you post about your partner and highlight “5 reasons to work with them,” the chances of that being classified as advertising are much higher.
According to regulators, what indicates promotional content?
- Any call to action (e.g., “click the link,” “sign up,” “don’t miss out”): If such prompts refer to products or services that are not your own, it’s best to revise the content.
- Posts unrelated to your direct business activities: This includes posts about third-party platforms or services. However, there’s a nuance—if such a post doesn’t stand out from the overall style and context of your page, it may not be considered advertising. For example, if you run an aggregator site, it’s permissible to post information about partner companies, but you shouldn’t single out favorites or emphasize their advantages.
- Publishing posts in unrelated channels: A post about a new crypto exchange in a Telegram channel focused on digital tech and blockchain looks natural and, if all other guidelines are followed, will be seen as news rather than advertising. But the same post in a travel blog stands out and becomes promotional in nature.
2. Do not publish information about cryptocurrency as a means of payment
You should avoid any mention of digital currency in the context of using it to pay for goods or services. Violations can occur unintentionally, which is why we recommend the following:
You should avoid any mention of digital currency in the context of using it to pay for goods or services. Violations can occur unintentionally, which is why we recommend the following:
- Do not publish information on your website about the possibility of paying for your services with cryptocurrency, and do not include your wallet addresses for such payments;
- Do not publish contract templates that include payment in cryptocurrency.